Lagos, 28/09/2016: – Sesor announces Ice Cream Factory as its Pioneer Partner for the 2016 edition of its #GIVEITUP4IDPS Challenge.
The #GIVEITUP4IDPS Challenge is an annual fundraising drive launched by Sesor in 2015 to raise money to support Sesor’s work in providing much needed relief and advocacy support for the growing number of Internally Displaced Persons (IDPs) in the country. The campaign challenges people around the world to give up something they like (a favourite snack, a dress, the cost of a weave or alcohol) for a period of time and donate the money saved from that to help IDPs.
This year’s 32-day campaign kicks off on Friday September 30 and Sesor aims to raise at least N10million from this year’s campaign. The funds raised will go towards supporting Sesor’s work with persons displaced as a result of farmer-herder crises in communities in Benue State such as Agatu, Buruku, Tarka and Logo.
The challenge is simple; “Give Up” something you spend money on day to day, e.g. lunch and donate the funds to the campaign. There will also be a Christmas Edition of the campaign in December.
As a socially responsible organization, Ice Cream Factory has come on board as Sesor’s Pioneer Partner and will be lending their support in various ways through the duration of the campaign. There will be customized items on their menu, donation drives at their outlets and their staff will be reaching out to displaced persons with Sesor later this year.
Folusho & Shade Ogunleye, owners of Ice Cream Factory and their team are preparing to kick off the campaign with Sesor. Speaking at their Admiralty Way, Lekki Phase 1 outlet, they said: “We are delighted to be partnering with Sesor to help some of the displaced women, children and men in this way and really look forward to helping to restore their shattered lives. We will be launching a new ice cream flavour and donating some of the proceeds from the sale of this product to support the campaign.”
“This is the second edition of the #giveitup4idps challenge. Last year we saw people from Australia to the United Kingdom taking up the challenge. We even had a grandmother giving up her shawarma and donating the money to help IDPs. We are therefore very excited to have Ice Cream Factory join us as our Pioneer Partner to help people who are displaced in Benue.” said Ier Jonathan-Ichaver, Sesor’s Executive Director.
Nigeria has over 2.1 million internally displaced persons with nearly 200,000 persons displaced in the middle belt as a result of herder-farmer conflicts. Benue is in the middle belt of Nigeria and has suffered significant attacks since 2014 resulting in tens of thousands of displaced persons.